New Marketo data source and destination connectors stream Marketo data into Platform and Platform audiences back to Marketo. New Marketo data source and destination connectors To learn more about Real-Time CDP B2B Edition see the overview. New B2B and B2P editions that bring B2B data and functionality to both Real-Time CDP and Platform Activation products are available for purchase. Standard B2B XDM New B2B and B2P editions New Marketo data source and destination connectors The Marketo connector allows B2B brands to connect their industry-leading B2B engagement data with behavioral information in order to nurture leads and enhance account-based marketing operations. They include improvements to the Experience Data Model (XDM) for B2B use cases, upgrades to identity resolution and profile segmentation, as well as a custom-built connector and destination for Marketo Engage. There are improvements to a variety of Adobe Experience Platform capabilities that distinguish Real-Time CDP B2B Edition from its B2C counterpart. This unified data allows marketers to precisely target specific audiences and engage those audiences across all available channels. It brings together data from multiple sources and combines it into a single view of people and account profiles. Real-Time Customer Data Platform B2B Editionīuilt on Real-Time Customer Data Platform (Real-Time CDP), Real-Time CDP B2B Edition is purpose-built for marketers operating in a business-to-business service model. Updates to existing features in Adobe Experience Platform: (Beta) Activate audience segments to batch destinations via the ad-hoc activation API.Real-Time Customer Data Platform B2B Edition.New features in Adobe Experience Platform:
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